Advertisers push OpenAI for more visibility into ChatGPT ad placements

Adweek’s Trishla Ostwal reports that four ad buyers interviewed say they want more visibility into the prompts triggering ChatGPT ads, placement context, and whether exposure drives sales, as OpenAI’s ad revenue surpassed one billion dollars annualized, up from a hundred million in March.

Why it matters. Buyers now have leverage to demand prompt-level transparency and incrementality data before committing bigger budgets to OpenAI’s fast-growing ad business.

Signal from adweek.com · Trishla Ostwal · read the original.

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