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Affle brings mobile’s pay-per-install model to CTV

AdExchanger’s Allison Schiff reports that mobile ad tech holding company Affle launched MediasmartTV, a self-serve CTV platform that charges advertisers only when a household exposed to a TV ad later installs an app or makes a purchase.

Why it matters. If the cost-per-converted-user model gains traction, CTV buyers gain a new performance currency that doesn’t depend on cookies or TV device IDs.

Signal from adexchanger.com · Allison Schiff · read the original.

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