Affle buys Perion for $420 million, calls it a merger

AdExchanger’s Allison Schiff reports that Affle, an India-based mobile ad-tech holding company, agreed to acquire Perion, which focuses on CTV, digital out-of-home and retail media, for $420 million in cash.

Why it matters. The deal adds to a wave of ad-tech consolidation, with Jacobson arguing the industry “does not need 150 ad tech companies” and must roll up further.

Signal from adexchanger.com · Allison Schiff · read the original.

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