Affle buys Perion for $420M, pulling it off Nasdaq

Adweek’s Kendra Barnett reports that India’s Affle is acquiring adtech firm Perion for $420 million in cash, a 34.5% premium, folding Perion’s CTV, DOOH and retail-media business into Affle’s mobile performance marketing.

Why it matters. Open-web adtech sellers lose leverage as budgets keep shifting to walled gardens, retail media and CTV, pushing more consolidation at depressed valuations.

Signal from adweek.com · Kendra Barnett · read the original.

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