Affle to buy Perion for $420 million in all-cash ad tech deal

PPC Land’s Luis Rijo reports that Affle agreed to acquire Perion for $11.70 a share in cash, a 34.5% premium, valuing the ad tech company at approximately $420 million, with a 40-day go-shop window before closing expected in early 2027.

Why it matters. Advertisers and publishers working with Perion’s CTV, DOOH and retail media tools will end up inside a much larger mobile ad group once Affle’s acquisition closes.

Signal from ppc.land · Luis Rijo · read the original.

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