Agentic ad standard AdCP gets a governing board, still light on brands

Marketing Brew’s Jasmine Sheena reports that AgenticAdvertising.org named its first board, filling 22 of 40 seats, with WPP Media’s Ingmar Zach and Salesforce’s Gabe Joynt among leaders, while tech and publisher seats are full but marketer and agency slots still need filling.

Why it matters. Buyers and marketers who stay off the board risk letting publishers and tech vendors set the agentic buying rules they’ll later have to adopt.

Signal from marketingbrew.com · Jasmine Sheena · read the original.

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