medianexis.

AI now runs daily in most ad production shops, XR study finds

A State of Ad Ops study from XR finds 88% of U.S. advertisers use AI in creative production, with nearly half of brand and agency executives saying they use it daily.

Why it matters. With execution work already automated at this scale, agencies now compete on the ideas AI can’t originate rather than on production throughput.

Signal from The Measure · Jon Lafayette · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Ad-tech

All →