medianexis.

AI search traffic grew 392% YoY, with transactions up 553%

MediaPost’s Laurie Sullivan reports that IDHL’s “State of AI Search 2026" study, drawn from 1.5 million AI search sessions across 175 sites and 20 industries, found AI search traffic grew 392% year-over-year while revenue rose 312%.

Why it matters. Marketers now have a quantified basis to shift budget and content planning toward AI-driven discovery rather than treating it as a top-of-funnel experiment.

Signal from mediapost.com · Laurie Sullivan · read the original.

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