Amazon ad revenue growth slows to 12% as Prime Day shift bites

Marketing Dive’s Peter Adams reports that Amazon’s ad revenue grew 12% year over year to $19.6 billion in Q3, down sharply from 22% growth a year ago and 26% in Q2.

Why it matters. Amazon’s own Q4 guidance of high-teens growth signals advertisers should expect continued deceleration through the holiday quarter.

Signal from marketingdive.com · Peter Adams · read the original.

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