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Amazon Ads nears $20 billion in Q3, leans on new AI agent for growth

Digiday’s Ronan Shields reports that Amazon’s advertising unit generated almost $20 billion in Q3, up 12% year-over-year, with the company guiding to high-teens growth in Q4 on the back of its newly launched Amazon Ads Agent.

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OpenAI signs Magnite, PubMatic to fill unsold ChatGPT ad space

OpenAI signs Magnite, PubMatic to fill unsold ChatGPT ad space

AdExchanger reports that Magnite and PubMatic have signed deals to fill unused ChatGPT ad inventory, joining a growing roster of OpenAI ad-tech partners that includes LiveRamp, Criteo, StackAdapt and Amazon Ads.

Digiday: Q3 earnings complicate Google’s AI-success narrative

Digiday: Q3 earnings complicate Google’s AI-success narrative

Digiday’s Ronan Shields reports that Q3 earnings season broke from the usual script, with Google facing scrutiny over its AI push rather than simple celebration of Big Tech’s outsized profits.

Ad tech’s answer to Apple and Google: move the auction server-side

Ad tech’s answer to Apple and Google: move the auction server-side

The Digiday Podcast reports that Apple’s iOS 27 is blocking identity-resolution domains like The Trade Desk and ID5, pushing IAB Tech Lab toward server-side tools like Trusted Server.