Amazon’s own auction language contradicts itself, DSP analysis finds

AdExchanger’s AdExchanger Guest reports that the FTC’s Amazon lawsuit covers only search ads, but Amazon DSP materials describe Private Auction pricing four different ways. Amazon’s own research admits payment rules in such auctions are “only partially specified.”

Why it matters. Buyers who cannot verify auction mechanics are already shifting spend toward direct, PMP and PG deals tied to specific deal IDs.

Signal from adexchanger.com · AdExchanger Guest · read the original.

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