As Google’s ad tech case winds down, antitrust scrutiny shifts to AI

Digiday’s Ronan Shields reports that Google avoided forced divestiture of Chrome and its ad exchange in two DOJ losses, with judges opting for behavioral remedies instead. Observers now say regulators should scrutinize Google’s AI Max and AI Commerce expansion.

Why it matters. Advertisers should expect Google’s AI Max and Performance Max to keep blending channels into single campaigns, making it harder to see or contest the controls steering their spend.

Signal from digiday.com · Ronan Shields · read the original.

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