Blockgraph, FreeWheel expand proximity-based TV ad targeting

TheDesk.net’s Matthew Keys reports that Blockgraph and FreeWheel have expanded their partnership to let advertisers target television households by proximity to physical business locations.

Why it matters. Local and franchise advertisers gain a precision alternative to DMA- or ZIP-based buys, letting them target households around specific stores rather than entire regions.

Signal from thedesk.net · Matthew Keys · read the original.

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