ChatGPT adds visual ads as marketers press for proof AI advertising works

eMarketer’s Marisa Jones reports that OpenAI has introduced visual ad formats inside ChatGPT, expanding beyond text-based placements as it builds out a commercial layer for the chatbot.

Why it matters. Marketers gain a new ad surface to test, but they hold budgets back until OpenAI can show measurement that proves performance.

Signal from emarketer.com · Marisa Jones · read the original.

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