ChatGPT Ads expands to 26 countries as active advertiser count lags claims

AdExchanger’s Joanna Gerber reports that OpenAI is expanding ChatGPT Ads into 26 new countries, 14 of them in Latin America, and says more than 100,000 advertisers have run ads on the platform since its launch eight months ago.

Why it matters. Advertisers continue to withhold bigger budgets from ChatGPT Ads until OpenAI builds out stronger measurement tools.

Based on reporting by openai.com · adexchanger.com — Joanna Gerber.

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