CTV ad buys often can’t be matched to actual shows, Wurl finds

MediaPost’s Rob Williams reports that a new Wurl CTV Trends Report found 89% of programmatic ad requests lacked a usable program name, while 45% didn’t identify the content at all.

Why it matters. Buyers can’t verify brand suitability or pay for context with confidence when nearly nine in ten programmatic CTV requests arrive without identifiable program data.

Signal from mediapost.com · Rob Williams · read the original.

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