CTV execs: cross-platform frequency waste is the industry’s next fix

TVREV’s Alan Wolk rounds up Thought Leaders Circle executives from Magnite, TiVo Ads, Mediaocean, TripleLift, Spectrum Reach and The Trade Desk, who converge on overfrequency as CTV’s biggest unsolved problem.

Why it matters. Buyers and publishers who can’t see cross-platform frequency will keep paying for wasted impressions while missing unreached households.

Signal from TVREV · Alan Wolk · read the original.

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