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datafuelX folds in Audyns to launch DFX Marketplace for linear TV

The Measure’s Jon Lafayette reports that datafuelX, having acquired Audyns in September, is launching DFX Marketplace, a platform letting advertisers plan and buy data-driven linear campaigns.

Why it matters. Agency media buyers gain a single automated marketplace to access advanced-audience linear inventory across networks that previously required separate manual deals.

Signal from The Measure · Jon Lafayette · read the original.

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