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Continue free →Signal from mediapost.com · Wayne Friedman · read the original.
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Continue free →Google is trialing a sponsored suggestions ad format inside AI Mode, its conversational search experience, according to EMARKETER’s report. Early signs point to growing pains as the format tries to fit ads into AI-generated answers.
OpenAI expanded its ad platform with direct integrations letting Shopify and HubSpot customers launch ChatGPT ads from within those tools. It also introduced “Sponsored Agents,” which open product conversations right after a user clicks an ad.
OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.