Gemini reaches 1 billion users as Google weaves ads into AI search

eMarketer’s Marisa Jones reports that Gemini has hit 1 billion monthly users, and Google is now building advertising directly into AI-powered discovery features rather than treating chat as a separate, ad-free product.

Why it matters. Advertisers gain a new, massive-scale AI surface to buy into, while publishers face more pressure as Google keeps discovery traffic inside its own AI interfaces.

Signal from emarketer.com · Marisa Jones · read the original.

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