Why it matters. Retailers who fail to submit conversational and video attributes to Merchant Center risk losing visibility as AI Overviews and AI Mode become the discovery layer for shopping.
Signal from mediapost.com · Laurie Sullivan · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.
Madison and Wall forecasts global ad spend growing 11 percent YoY in 2026 to top $1.3 trillion, with North America at 38 percent of that total and US revenues up 13 percent, led by search, social and commerce.
German ad tech firm Virtual Minds is building a layer to connect linear and CTV sales silos rather than replacing broadcasters’ existing systems.