Google adds agentic commerce tools across Search, YouTube and Gmail

MediaPost’s Laurie Sullivan reports that Google unveiled agentic commerce updates at Rethink ROI, including an “AI Performance Insights” dashboard and an open-standard “Universal Cart” letting shoppers buy across Search, YouTube and Gmail.

Why it matters. Retailers who fail to submit conversational and video attributes to Merchant Center risk losing visibility as AI Overviews and AI Mode become the discovery layer for shopping.

Signal from mediapost.com · Laurie Sullivan · read the original.

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