Google, NIQ link Shopping Graph with retail data for AI agents

MediaPost’s Laurie Sullivan reports that Google and NIQ will link Google’s Shopping Graph, which tracks over 60 billion listings, with NIQ’s database of 250 million products across 90 countries, feeding structured data to AI shopping agents.

Why it matters. Advertisers without verified, structured product data risk having their listings skipped entirely by AI agents executing purchases autonomously.

Signal from mediapost.com · Laurie Sullivan · read the original.

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