Google tests prescription drug ads inside AI Mode

Adweek’s Trishla Ostwal reports that Google has confirmed it is testing ads for branded prescription drugs in AI Mode and AI Overviews, with pharmaceutical advertisers running standard text and Shopping ads labeled “Sponsored.” The test started this month and is limited to the U.S.

Why it matters. Pharma advertisers gain a new, heavily regulated path to reach consumers inside AI-generated search answers, a category other platforms have treated cautiously.

Signal from adweek.com · Trishla Ostwal · read the original.

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