Google’s Gemini gets a talking, watermarked brand avatar

MediaPost’s Laurie Sullivan reports Google introduced “Live Avatar,” a Gemini 3.8 Live feature that pairs the model with video generation and speech so brands can build a visual persona that listens, sees and speaks in real time.

Why it matters. Brands that want a custom Live Avatar must first get on Google’s enterprise allowlist, giving Google a gatekeeping role over who can deploy the format.

Signal from mediapost.com · Laurie Sullivan · read the original.

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