Large screens now take 79% of open programmatic streaming spend

MediaPost’s Wayne Friedman reports that Pixalate data shows large-screen share of open programmatic streaming ad spend jumped to 79% in July from 57% in June, while smaller screens fell to 21%. Amazon Fire TV led all platforms with 37% share, up from 30%.

Why it matters. Buyers chasing open-exchange CTV inventory now find it concentrated on big screens and on Fire TV, narrowing where programmatic dollars can reach smaller-screen streaming audiences.

Signal from mediapost.com · Wayne Friedman · read the original.

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