Meta adds agentic AI controls and Shopify checkout to its ad tools

eMarketer’s Grace Harmon reports that Meta unveiled AI ad tools at Advertising Week New York, including natural-language audience discovery, genAI video from static assets, and a Shopify-powered checkout inside Meta Business Agent on Messenger.

Why it matters. Agencies must now prove their value through strategy and cross-platform expertise as self-service automation takes over routine execution tasks.

Signal from emarketer.com · Grace Harmon · read the original.

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