Meta expands AI business assistant with agentic ad automation

MediaPost’s Colin Kirkland reports that Meta used Advertising Week New York to unveil an expanded AI business assistant with agentic features letting advertisers plan campaigns, generate creative, and adjust budgets via conversational commands.

Why it matters. Advertisers who hand campaign planning and budget control to Meta’s assistant cede more operational leverage to the platform’s own optimization logic.

Signal from mediapost.com · Colin Kirkland · read the original.

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