Meta shifts blame to advertisers for AI-altered ad creative

Adweek’s Trishla Ostwal reports that Meta’s new business terms, effective Oct. 30, make advertisers responsible when Meta’s AI alters their ads, and buyers say the AI is already reworking creative without being asked.

Why it matters. Advertisers now bear the liability for automated edits they did not approve, shifting risk away from Meta and toward buyers who must police creative output themselves.

Signal from adweek.com · Trishla Ostwal · read the original.

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