Microsoft lets advertisers set 40 guidelines for AI-written ad copy

PPC Land’s Luis Rijo reports that Microsoft Advertising opened a pilot letting advertisers give its AI up to 40 written guidelines on what generated ad copy should and should not say.

Why it matters. Advertisers gain a written brake on automated copy generation in campaigns where Microsoft’s AI has otherwise controlled messaging with little oversight.

Signal from ppc.land · Luis Rijo · read the original.

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