OpenAI adds visual ad format, measurement tools to ChatGPT ads

Marketing Brew’s Jasmine Sheena reports that OpenAI unveiled a new visual ad format plus measurement and brand suitability tools for ChatGPT Ads around Advertising Week.

Why it matters. Advertisers get the third-party measurement and verification they’ve been withholding budget for, which lets OpenAI push spend beyond test-level ahead of a potential IPO.

Based on reporting by marketingbrew.com — Jasmine Sheena · exchangewire.com.

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