OpenAI bets on sponsored chat agents, not publisher payouts

AdExchanger’s Joanna Gerber reports that OpenAI’s Colleen Coulter told a Programmatic IO audience that sponsored agents, not standard display-style ads, are the future of AI-native advertising.

Why it matters. Publishers lose the argument for direct compensation as OpenAI treats citations and traffic referrals as sufficient payment for training on their content.

Signal from adexchanger.com · Joanna Gerber · read the original.

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