PubMatic adds episode-level contextual targeting for CTV buyers

AdExchanger’s Alyssa Boyle reports that PubMatic now offers episode-level contextual targeting on its supply-side platform for streaming TV, built through a partnership with Silverpush, which standardizes metadata about show content.

Why it matters. Buyers gain a standardized way to target CTV inventory by show content rather than relying solely on audience segments tied to IP-based identifiers.

Signal from adexchanger.com · Alyssa Boyle · read the original.

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