Report: CTV ad tech can’t see most content it’s selling against

Advanced Television reports that Wurl’s CTV Trends Report found 89 per cent of connected TV ad requests lack usable content metadata in the bidstream.

Why it matters. Buyers lack reliable content-level signal, which weakens their ability to verify brand suitability and contextual targeting on CTV inventory.

Signal from advanced-television.com · Colin Mann · read the original.

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