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Snap merges ad formats, adds AI product picks to Chat before holidays

MediaPost’s Colin Kirkland reports that Snap is merging Dynamic Product Ads with Sponsored Snaps into a “Commerce Power Pack,” bringing AI-powered product recommendations into Chat, plus new ROAS and cross-channel optimization tools ahead of the holiday shopping season.

Why it matters. Advertisers gain access to Snap’s highest-traffic surface, where the company claims Sponsored Snaps already outperform other inventory on conversions and cost per action.

Signal from mediapost.com · Colin Kirkland · read the original.

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