Study: ChatGPT ad clicks generate just $0.89 versus $2.45 for Google search

PPC Land’s Luis Rijo reports that a working paper tracking 1,898 online shops found paid ChatGPT ad visits generated $0.89 in revenue in US traffic, versus $2.45 for paid Google search ads, a 64% shortfall in revenue per visit.

Why it matters. Advertisers now have independent data showing ChatGPT ad clicks underperform paid search by a wide margin, weakening OpenAI’s pitch for ad budgets.

Signal from ppc.land · Luis Rijo · read the original.

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