Covers streaming and measurement. Bylines at mediapost.com. Desk record: 48 signals cited since August 2026, 34 published, first to report 4. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
MediaPost’s Wayne Friedman reports that Luminate Intelligence found 62% of streaming releases through H1 2026 were full-season bingeable drops, down from 64% the prior two years. Strip out Netflix, and non-Netflix bingeing capability falls further, to 38% from 43% two years earlier.
Sep 10MediaPost’s Wayne Friedman reports that Antenna data shows specialty streamers like AMC+, BritBox and Crunchyroll reached 42 million collective subscribers in the first six months of 2026, up 14% year over year.
Sep 9MediaPost’s Wayne Friedman reports that a new CIMM report finds emotional engagement in live sports broadcasts declines steadily as games progress, with football’s index dropping from 100 at kickoff to 86 after two hours.
Aug 31Nielsen’s June Gauge shows streaming at 48.5%, broadcast up to 19.8% on World Cup and NBA Finals viewing, cable down to 19.5%. It’s the final report before Nielsen recalibrates using ARF’s DASH universe estimates this fall.
Aug 22MediaPost’s Wayne Friedman reports that total prime-time upfront ad commitments climbed 9% to $33.7 billion even as CPMs fell 6%, with streaming volume up 30%. Buyers are trading rate for reach, pushing dollars into streaming faster than linear can hold price.
Aug 13MediaPost’s Wayne Friedman reports that Roku Q2 ad revenue hit $672.8M, up 25%, with subscriptions up 26% to $548.2M. The results arrive as Fox’s $22B acquisition awaits close, strengthening the case for a combined CTV ad powerhouse.
Aug 10MediaPost’s Wayne Friedman reports that Warner Bros. Discovery’s linear ad revenue dropped 22% to $1.7B, mostly from losing NBA rights, while streaming ad revenue grew 9% to $306M. Streaming remains the bright spot as linear erodes, even as net income fell 91%.
Aug 10