Every signal in this story, with the reporting each one was drafted from.
MediaPost’s Wayne Friedman reports that Comcast Advertising and MediaScience research on H1 2026 campaigns found big-screen ads deliver 36% more viewing time and 2.2 times the brand recall of social.
Adweek’s Bill Bradley reports that Hallmark Media and iSpot struck a partnership to validate delivery and link cross-platform ad exposure to outcomes like website visits, box-office sales and in-store purchases across Hallmark’s non-linear TV properties.
Oct 3TV Tech’s Phil Kurz reports that Comcast found multiscreen TV ad campaigns deliver double the incremental return on ad spend compared to single-screen buys.
Oct 1