Every signal in this story, with the reporting each one was drafted from.
Campaign US reports that McDonald’s is trialing third-party ads on digital menu boards at select US restaurants, shown post-order on self-service and drive-thru screens, per Bloomberg, opening a potential new retail media revenue stream.
ExchangeWire’s Sheila Obeng-King reports that McDonald’s has unveiled McDonald’s Media Network, a new advertising venture targeting $1 billion in revenue.
Sep 29Inside Radio reports McDonald’s has begun piloting a McDonald’s Media Network at 450 company-owned U.S. restaurants, letting outside brands buy digital menu boards, kiosks and app placements, including post-order drive-thru screens while customers wait.
Sep 27Adweek’s Lauren Johnson reports that McDonald’s unveiled McDonald’s Media Network during an investor day presentation, an ad business that will pitch the chain’s customer data to other brands.
Sep 25