OpenAI tests ad format that opens a chat, not a website

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Coverage

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OpenAI adds Shopify, HubSpot ad integrations and ‘Sponsored Agents’ to ChatGPT

Mobile Dev Memo’s Eric Benjamin Seufert reports that OpenAI expanded its ad platform with direct integrations letting Shopify and HubSpot customers launch ChatGPT ads from within those tools. It also introduced “Sponsored Agents,” which open product conversations right after a user clicks an ad.

Ad-tech

OpenAI launches conversational ads and CRM, ecommerce integrations for ChatGPT

OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.

Sep 17

Ad-tech

EMarketer: ChatGPT’s sponsored agents preview AI-native ad formats

EMarketer’s analysis frames OpenAI’s sponsored agents inside ChatGPT as an early test case for how advertising will work inside AI assistants. The piece treats the feature as a signal of where agentic commerce and sponsorship models are headed industry-wide.

Sep 17

Ad-tech

OpenAI tests ad format that opens a chat, not a website

Digiday’s Krystal Scanlon reports that OpenAI is piloting a new ad unit that turns a ChatGPT ad click into a branded chat with an AI agent instead of a site visit. Wayfair confirmed it’s testing the format, called Sponsored Agent, at limited scale.

Sep 15