OpenAI tests ad format that opens a chat, not a website

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OpenAI launches conversational ads and CRM, ecommerce integrations for ChatGPT

OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.

Ad-tech emarketer-chatgpts-sponsored-agents-preview-ai-native-ad-formats

EMarketer: ChatGPT’s sponsored agents preview AI-native ad formats

EMarketer’s analysis frames OpenAI’s sponsored agents inside ChatGPT as an early test case for how advertising will work inside AI assistants. The piece treats the feature as a signal of where agentic commerce and sponsorship models are headed industry-wide.

Sep 17

Ad-tech openai-tests-ad-format-that-opens-a-chat-not-a-website

OpenAI tests ad format that opens a chat, not a website

OpenAI is piloting a new ad unit that turns a ChatGPT ad click into a branded chat with an AI agent instead of a site visit. Wayfair confirmed it’s testing the format, called Sponsored Agent, at limited scale.

Sep 15