Why it matters. Shopify and HubSpot merchants gain a direct path to launch conversational ad campaigns without leaving their existing commerce and CRM workflows.
Based on reporting by mobiledevmemo.com — Eric Benjamin Seufert · mediapost.com — Laurie Sullivan.
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Continue free →Smart TVs take 57% of U.S. open CTV programmatic spend versus 43% for mobile and tablets, per a Pixalate report. Amazon Fire TV leads large-screen share at 30%, ahead of Roku’s 18%, Samsung’s 5%, and Apple TV’s 4%.
Google is trialing a sponsored suggestions ad format inside AI Mode, its conversational search experience, according to EMARKETER’s report. Early signs point to growing pains as the format tries to fit ads into AI-generated answers.
OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.