Discord and CTV pitch gamers as an audience

Every signal in this story, with the reporting each one was drafted from.

Coverage

3 stories, newest first.RSS →

Discord bets video quest ads can finally scale gaming advertising

Next in Media’s Mike Shields reports that Discord is rolling out self-serve video quest ads this week, as VP of Advertising Adam Bauer argues gaming is a “behavior,” not a vertical, even as the IAB pegs gaming at under 3% of US ad spend.

Ad-tech

Discord’s ad chief: treat gaming as behavior, not a vertical

Next in Media’s Mike Shields talks with Discord Global VP of Advertising Adam Bauer, who argues marketers should target gaming as an active consumer habit and details the platform’s self-service Ads Manager and real-time PlayQuest+ reward tools built for opt-in, Gen Z-friendly campaigns.

Oct 6

Measurement

Samsung Ads exec: planners should treat gamers as TV viewers, not a niche

VideoWeek’s Dan Meier shares a Samsung Ads byline arguing planners should treat gaming as part of TV, not a separate channel, since console gamers average nearly six hours of CTV play weekly and often over-index on streaming too.

Oct 6