Every signal in this story, with the reporting each one was drafted from.
MediaPost’s Laurie Sullivan reports that Walmart Connect unveiled expanded partnerships with Warner Bros. Discovery, Spotify and Yahoo DSP, letting advertisers use its audiences and closed-loop measurement across live linear TV, streaming audio and CTV for the first time.
ExchangeWire reports that Walmart Connect has partnered with Warner Bros. Discovery to let advertisers apply Walmart shopper audiences to addressable targeting on live linear TV, bought through Walmart DSP via a private marketplace powered by FreeWheel.
Oct 10Adweek’s Mitchell Parton reports that Walmart Connect is pitching non-endemic advertisers on streaming ads, built on its Vizio and Vibe.co acquisitions.
Oct 8Inside Radio reports that Walmart is adding Spotify inventory to its demand-side platform, letting brands target Spotify listeners with Walmart’s customer data and measure whether those audio campaigns drive sales at its stores or website.
Oct 8