TikTok launches global ad network, rebranding Pangle

Digiday’s Krystal Scanlon reports TikTok unveiled its Ad Network at Advertising Week, letting U.S. advertisers extend campaigns across nearly 400,000 “premium” apps worldwide, rebranding its existing Pangle network under the TikTok name.

Why it matters. Buyers say they will only shift budget if TikTok proves the off-platform inventory reaches audiences and delivers results they can’t already get elsewhere.

Signal from digiday.com · Krystal Scanlon · read the original.

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