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TikTok opens off-platform ad network to US advertisers

Adweek’s Trishla Ostwal reports that TikTok is opening TikTok Ad Network, its off-platform audience network formerly known as Pangle, to advertisers targeting US users, spanning nearly four hundred thousand apps globally.

Why it matters. Advertisers gain a new programmatic path to reach US audiences beyond TikTok’s own app, competing directly with Meta’s Audience Network and Google’s AdMob.

Signal from adweek.com · Trishla Ostwal · read the original.

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