Trade Desk’s Zuma update trades disruption for polish after Kokai backlash

Digiday’s Krystal Scanlon and Seb Joseph report that The Trade Desk’s Zuma release adds UX fixes, faster lift studies and a Koa AI assistant to Kokai, plus the option to route agents through outside tools like Claude rather than forcing everything into its own interface.

Why it matters. Buyers gain the upper hand on interface choice, since The Trade Desk now needs them to buy through Kokai, not to live inside it.

Signal from digiday.com · Krystal Scanlon, Seb Joseph · read the original.

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