iSpot: streaming matches linear ad revenue despite far fewer impressions
TVREV’s Jason Damata reports on iSpot’s Q3 Ad report, which found streaming now splits ad revenue evenly with linear even though linear still delivers the vast majority of impression volume.
Why it matters. Sports leagues still anchored to linear deals lose the argument that volume outweighs proven outcomes, pressuring them toward streaming inventory.
Based on reporting by TVREV — Jason Damata · mediapost.com — Wayne Friedman · The Measure — Jon Lafayette.
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