Why it matters. Advertisers gain a new, measurable visual ad surface with built-in verification partners, giving OpenAI leverage to court brand budgets beyond its text-based ad units.
Based on reporting by openai.com · techcrunch.com — Sarah Perez · digiday.com — Krystal Scanlon · adweek.com — Trishla Ostwal · theverge.com — Emma Roth · niemanlab.org — Joshua Benton.
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