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A State of Ad Ops study from XR finds 88% of U.S. advertisers use AI in creative production, with nearly half of brand and agency executives saying they use it daily.
Sep 10A State of Ad Ops survey of 400 U.S. and U.K. marketers found 88% of advertisers use AI in creative production, with nearly half of brand and agency executives using it daily, mostly for VFX, compositing and creative testing.
Sep 10Pocket FM has doubled its annualized revenue run rate to $500 million over the past year, with AI now producing 93% of its overall audio catalog and 99% of new content.
Sep 10Muse topped 83,000 U.S. iOS downloads and climbed to No. 2 on the App Store, per Sensor Tower, but trails Meta’s own Threads and Meta AI launches and ChatGPT’s debut pace.
Sep 10Listen Labs signed a $125 million Series C term sheet at a $1.5 billion valuation led by Menlo Ventures, but never closed it.
Sep 10John Ternus, taking over from Tim Cook, opened Apple’s fall event by calling the iPhone the ideal “intelligent personal hub” for AI.
Sep 10Instacart debuted Clementine, an AI assistant that turns a conversation, grocery list, recipe, or photo of a handwritten list into a ready-to-buy cart. It joins similar tools from Uber Eats and DoorDash, all launched within the past year.
Sep 10Instinct, the AI assistant valued at $2.5 billion, now issues every user an Instinct email address so the agent can create accounts, contact businesses, and handle support requests on its own.
Sep 10Shipt, the Target-owned delivery platform, launched “Ask Shipt,” an AI tool that turns prompts and photos into ready-to-buy carts. It follows similar launches this year from Instacart, Uber Eats, and DoorDash, and new AI features across Target.com.
Sep 10Sean Muller argues agentic advertising needs trusted measurement before AI models, since automated decisions on allocation, audience and creative are worthless without reliable data underneath. He says AI workflows will become commoditized, making data quality the real differentiator.
Sep 10Suno launched Suno v6, a new AI music model family trained on licensed data from Warner Music Group, BMG and Believe, replacing models trained on data now at issue in copyright suits from Sony, Universal and artists like Jason Isbell.
Sep 9Google Cloud and Accenture launched the Accenture Gemini Enterprise Business Group, training up to 1,000 Accenture engineers as forward-deployed engineers to help clients adopt Gemini and build custom AI applications, joining OpenAI, Anthropic, Microsoft, and Amazon in similar bets.
Sep 9French AI lab Mistral raised three billion euros at a post-money valuation above twenty-one billion euros, led by Samsung with EQT’s Scaleup Europe and PSG Equity. Mistral calls it Europe’s largest-ever tech equity round.
Sep 9Meta debuted Muse, a personal AI agent that connects to email, calendars, payments, health, and shopping apps to complete tasks like booking travel or checking out purchases via Link by Stripe.
Sep 9Reuters and ITN struck a deal making Reuters Connect the exclusive worldwide marketplace for ITN’s archive starting in 2027. Reuters will digitize an additional 12,000 hours of unreleased footage and apply AI-enhanced search and metadata across the full collection.
Sep 9The Ankler’s Erik Barmack ties Beijing’s humanoid Robot Games to sports rights economics: the NFL, NBA and global streamers pay billions yearly for scarce athletes, while Amazon, Google and Apple already build the robotics that could one day replace them.
Sep 9Magnite’s buyer agent built and activated a premium CTV video campaign for Amnet France using natural language prompts, cutting campaign setup time by about 70 percent.
Sep 9Four ad buyers interviewed say they want more visibility into the prompts triggering ChatGPT ads, placement context, and whether exposure drives sales, as OpenAI’s ad revenue surpassed one billion dollars annualized, up from a hundred million in March.
Sep 9Automated agents and bots now account for more than half of all web requests, per Cloudflare. Agencies say inflated impressions and conversions are poisoning retargeting data, pushing some clients to shift budget into social and retail media instead.
Sep 9John Lewis is launching a YouTube “vodcast” hosted by Angela Scanlon, with clips spread across social platforms, to boost its visibility in AI chatbots and AI-generated search results.
Sep 9ADvendio, an agentic advertising execution platform, has joined AgenticAdvertising.org, the nonprofit behind the Ad Context Protocol that lets AI buying and selling agents communicate across publishers and retail media networks.
Sep 9System1’s Andrew Tindall pits AI creative testing against human panels across ten major ads, checking whether machine scores match established effectiveness benchmarks.
Sep 8Time is serving “Agent Ads” via ad-tech platform Mobian to an allow list of roughly 70 bots, routing them to markdown pages with brand-verified facts before they reach the actual webpage.
Sep 8Press Gazette explores licensing to small and medium businesses as a growth path beyond AI deals, since SMEs make up 99% of all businesses.
Sep 8Home Depot is widening rollout of its AI-powered in-store assistant, putting generative AI tools directly into the path of purchase decisions.
Sep 7