WPP’s Rose slams ‘pitch-less CEO handshake’ agency deals
Campaign US’s Shauna Lewis reports that WPP chief executive Cindy Rose criticized “pitch-less CEO handshake deals” on WPP’s Q3 investor call, warning clients against bypassing due diligence.
Why it matters. If CEO handshake deals become normal, holding companies lose the pitch process that has justified their fees and differentiated their capabilities.
Based on reporting by campaignlive.com — Shauna Lewis · mediapost.com — Joe Mandese · adweek.com — Rebecca Stewart · campaignlive.co.uk — Elena Lewis · ppc.land — Luis Rijo.
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