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The Record

Apple TV and HBO Max at the Emmys

Every signal in this story, with the reporting each one was drafted from.

Coverage

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Apple TV says post-Emmys week was its biggest ever, but still no hard numbers

Apple TV says post-Emmys week was its biggest ever, but still no hard numbers

Deadline’s Nellie Andreeva reports Apple TV had its highest weekly viewership ever for the week of September 14, up 67% year-over-year, driven by Mayday, Ted Lasso and post-Emmy surges for Widow’s Bay and Pluribus.

Streaming

Apple TV’s Emmy haul can’t hide its streaming math problem

Puck’s Julia Alexander reports that Apple TV racked up 28 Emmys this year, roughly 90 over six years, even as its acclaimed shows still struggle to draw ratings.

Sep 27
Streaming

Emmys ratings sink 10%, but Apple TV dominates with 29 wins

TVREV’s Alan Wolk reports that this year’s Emmys drew just 6.7 million viewers, down 10% from last year, even as NBCU touted 133 million social video views.

Sep 18
Streaming

Emmys viewership falls 9% on NBC’s Monday move

MediaPost’s Wayne Friedman reports that NBC’s Emmys telecast drew 6.7 million viewers, down 9% from CBS’s Sunday broadcast a year ago, though up 41% from the last Monday airing on Fox in 2024. Ad spend fell to $22.6 million from $27.5 million.

Sep 17
Streaming

Emmys draw 6.7 million viewers on NBC, down 9% year over year

Variety’s Selome Hailu reports that NBC’s telecast of the 78th Emmy Awards drew 6.7 million viewers, a 9% drop from last year’s CBS broadcast, which had aired on a Sunday and hit 7.4 million. The show also competed against an NFL playoff game.

Sep 17
Streaming

Apple TV tops Emmys with 28 wins, pushing Netflix to a distant third

The Ankler’s Lesley Goldberg reports that Apple TV entered the Emmys trailing HBO/HBO Max and Netflix in nominations but won the night with 28 trophies, led by Widow’s Bay’s 14 wins. HBO took 21, Netflix fell to 16, its worst showing since 2016.

Sep 17
Streaming

Ankler’s Rushfield: Emmys broadcast couldn’t fill three hours

Richard Rushfield’s recap slams the Emmys telecast for cutting five awards to Creative Arts yet still limping to a close with Woody Harrelson and Matthew McConaughey vamping to run out the clock.

Sep 17
Streaming

Apple TV leads HBO Max entering final Emmys night

Deadline’s Nellie Andreeva reports that after two nights of Emmy ceremonies covering 102 categories, Apple TV holds 19 awards led by Widow’s Bay’s 8 wins, ahead of HBO/HBO Max’s 16 led by DTF St. Louis’s 6, with Netflix trailing at 13.

Sep 7